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Amerie has partnered with Hugo Fragrances for the second year of its UK based Hugo Urban Rules Campaign.

Starting in September, Amerie will serve as the campaign's ambassador which aims to unearth new British urban music talent.

Amerie will work alongside urban music professionals including Mervyn Lyn, RCA Label Group (U.K.) VP of A&R and business development.

Previous panel members have included Amy Winehouse and Jamelia.

Amerie will deliver a Q&A as part of a "masterclass" program of events in London, which will take place in December at the Vinyl Factory in London's Soho. The sessions will include vocal training and lessons in stagecraft.

Amerie and the panellists will then choose one band or soloist from those classes. The winner will have a single released nationwide by Hugo Urban Rules and join Amerie on stage at a future concert.

Participants are selected from tracks uploaded to the Hugo Urban Rules Web site, or mailed to the address published on the site.